Personalization Starts with Customer Avatar IdentificationNov 11, 2021
Today’s consumers expect more from the brands they choose to let into their lives. They want relevant, meaningful experiences delivered anytime, anywhere they want to interact. Essentially, they want to be known. They want brands to actually “get them.” That’s why 84 percent of consumers think being treated like a person, not a number, is very important to winning their business.
A DTC strategy is essential because it benefits both consumers and brands – when executed well. Brands are able to collect an ever-increasing amount of data about what their customers want and respond to. With real-time access to this data, brands can push personalized offers to shoppers on the channels they prefer and at times when they are most receptive.
This ability to personalize the shopper experience improves the customer experience as shoppers develop a closer relationship with the brand, and even increases the chances of long-term retention.
A one-size-fits-all approach simply doesn’t work in retail. DTC brands must enable a single view of the consumer to deliver personalized shopping experiences. They’re able to accomplish this and drive DTC success by effectively harnessing data and feedback.
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